| Doc. #2008-12
CAYUGA LAKE WATERSHED NETWORK
BOARD OF DIRECTORS MEETING
Tuesday, February 12, 2008
Old Jail, Ithaca, NY
Directors present: Deb Grantham, Doug Haith, Chuck
Kroll, John Mawdsley, Julie Patterson, Ruth Richardson, Bill Shaw
and Keith Tidball.
Excused directors: Mark Delaney, Ronda Fessenden,
Kevin Zippel, Eric Riegel, Brian Boerman, and Joe Cambridge.
Also in attendance: Dan Carrioin (Intern from
Ithaca College), Sharon Anderson
Items from the Floor: S Anderson announced that
Seneca Lake Pure Water Association has dissolved. SLAP-5 (Seneca
Lake Partners in 5 counties) is continuing.
Business:
Board minutes:
Doc.#2008-04 -- J. Patterson made a motion to approve Board Minutes
from the January 2008 meeting, C. Kroll seconded, unanimously approved.
WQIP job description:
The earliest S. Anderson would recommend considering the advertising
for a new staff person to handle stormwater is in two months. Discussion
of a job description was therefore postponed.
Decade 2:
Doc.#2008-07 -- J. Mawdsley provided an overview of the work of
the Decade 2 Committee and noted that the watershed approach is
still considered central to the mission and philosophy. The proposed
mission statement reflects the current emphasis of the organization.
Economic vitality and beauty are no longer specifically mentioned.
The proposed wording does highlight the importance of the lake as
a foundation to vibrant communities, an aspect of which is economic
vitality. The Decade 2 Committee (DC2) was requested to consider
at its next meeting how the key activities relate to the strategic
plan and balanced scorecard, whether the word “leadership”
should be explicitly stated, and if reference to recognition/awards
for good stewardship should be noted as a key activity. The Board
requested DC2 articulate what is for internal (directing the organization)
versus external use (communicating to partners, members, donors
and the potential to raise funds and build support).
The proposed name and tagline are intended to make clear the key
purpose of the organization. Some thought the proposed changes were
intended to addresses changes in the functioning of the organization
that would be beneficial for its health and future. Others did not
think this was necessary. The words “Watershed” and
“Network” were seen by some as hurdles to communication
and by others as an essential part of the name. Concern was expressed
over how a name change would be implemented and communicated in
order to not loose the organization’s current identity. One
suggestion was to engage a marketing class to take on such a task
or to do market research and survey about the need/value of a name
change. Possible questions to explore include: has the need for
the organization changed since it was first formed? How are we viewed
from the outside? What do members and potential members want us
to do?
B Shaw expressed willingness to provide information on the legal
tasks (bylaw changes, negotiated changes with the State of New York)
related to a name change and noted that work was minor compared
to other considerations.
The proposed new committee structure was discussed. The bylaws
authorize the Chair, with Board approval, to form new committees.
Changing committee structure long-term would necessitate amending
the bylaws. Until then the group of volunteers motivated to work
in the gamut of building awareness to membership to donor development
could be a subcommittee of the Finance Committee or a stand-alone
committee, at the discretion on of the Chair. The membership/PR
committee has not met for nearly 6 months and there are functions
that need attending to. The program committee would focus more on
big picture oversight of the programs offered by the organization
based on priorities and direction set by the Board. The program
committee would prioritize, then recommend to the Board the proposals
from the various committees, especially in relationship to use of
unrestricted dollars, and provide input and assistant to program
efforts conducted by staff.
Lakefest:
Doc.#2008-05 -- J. Patterson proposed a scaled down Lakefest geared
more to members, relying on free entertainment, showcasing food
that is produced within the watershed, with a silent auction in
addition to door prizes distributed early in the event, with staff
support at the event and perhaps with publicity in advance.
B. Shaw moved that Lakefest be held in August 2008 as proposed
by the Outreach Committee. Ruth seconded, unanimously approved.
B. Shaw moved and K Tidball seconded that the annual meeting take
place the same day at the end of the event, unanimously approved.
Moved by Shaw and seconded by Richardson that Goosewatch Winery
be pursued as the location for Lakefest. Should that not be possible,
then the Outreach Committee has the authority to arrange for an
alternative location. Unanimously approved. During the discussion,
Wells College was suggested as an alternative for consideration.
Shaw will contact Goosewatch Winery and report to the Outreach Committee.
Budget 2008
Doc.#2008-06 A and 2008-06 B & Doc.#2008-08 –D. Grantham
reported that we are in good shape in terms of accrual from 2007.
Discussion of the 2008 Budget was postponed to the March meeting.
Executive Session
Meeting attendance was discussed. J. Mawdsley will follow up.
Reports submitted in writing:
Finance Committee Minutes: Doc.#2008-09
Issues Committee Minutes: Doc.#2008-10
Watershed Steward Report: Doc.#2008-11
Next meeting - March 11, 2008 at ITT/Goulds Pumps in Seneca Falls
Submitted by
Sharon Anderson
Watershed Steward
Tasks
Who Task
1. Shaw: Contact Goosewatch as preferred location of Lakefest
2. Outreach Committee: Finalize location and plan Lakefest
3. Decade 2: Incorporate feedback from Board into proposal, articulate
what is for internal versus external use and lead discussion
at March Board meeting.
Decisions
WQIP Job description postponed to future meeting
Budget 2008 discussion postponed to March Board meeting
Lakefest to be held in August 08 and to include the Annual Meeting
March. Agenda Items (in no order)
Decade 2
2008 Budget
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